Lessons from the creators of India’s original mobile-first content

In the 10th to 14th Century C.E., and before the advent of paper, Indian artists painted on long narrow strips of palm leaves. These works of art were meant to be held in the hand, and so were designed to help people enjoy them when viewing from a close distance, just like the content we are now designing for mobiles: also hand-held and seen close-up. There are some exquisite examples of this art-form in Mumbai’s Archaeology Museum, the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya.

Folio from manuscript of Prajnaparmita, Palm Leaf, 12th Century C.E. displayed in Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai, India

As you can see (you may need to expand the images on modern devices: they were designed for the eyes alone!) as important as the text undoubtedly was, they paid much more attention to creating stunning visuals that conveyed the meaning of that text, caught the viewers’ attention and entertained them.  It’s an important lesson to those of us working on mobile-first strategies from what could have been the creators of the world’s first ever mobile-first content.

2 thoughts on “Lessons from the creators of India’s original mobile-first content”

  1. Desde que Google canceló su herramienta de palabras clave externas y la incorporó a su programa de Adwords no ha habido una herramienta de palabras clave que ayude a todos los vendedores en línea dentro de un rango de precios que sea asequible. Ahora que Jaaxy está disponible, los vendedores en línea de nuevo tienen la capacidad de encontrar la palabra clave que vale la pena su inversión en tiempo y dinero. Su revisión es muy precisa en todas las peculiaridades que los vendedores están necesitando. Gracias por esta reseña.

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