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Photo by Sam Lane Photography

Sam Whipple worked as Change Coordinator at BBC News, managing a series of Change Management projects. He was part of the Leadership Development Network, a group of senior managers selected to deliver the BBC’s Management Fundamentals course. He was a member of the award winning BBC Coaching Network, providing executive coaching to senior leaders across the organisation.

Before that, he managed the BBC’s central recording team, Mediaport, through a period of difficult change as the BBC rolled out its digital recording and media asset management system, Jupiter. His change and training plan changed the team’s culture from reactive library function to proactive picture production with a mission to get the best video on air as quickly as possible. He also played an important role in the creation of the BBC’s multimedia newsroom.

He spent 15 years in television journalism, most of it as a senior producer and editor at BBC World News, the international 24-hour news channel. He worked as a “gallery producer” in charge of the live output, and led news teams through an unprecedented period of breaking news during the 9/11 attacks and the invasions of Afghanistan and the 2nd Gulf War. His programme editor described him as an “intellectual powerhouse … He’s inspirational and a great motivator.” Sam was an “editor of the day” on Newsnight, the BBC’s flagship news and current affairs programme.

Design by Rob Shergold

Sam’s logo is inspired by the huge mobiles of Alexander Calder. He used Whippletrees to establish balance between his wonderful shapes. The Whippletree is a bar that pivots so objects stay perfectly poised even when pushed and pulled in different directions … a beautifully simple way to maximise performance.

©Sam Whipple 2024. All rights reserved.

Sam Whipple operates as WhippleTree Performance Ltd.

WhippleTree Performance Ltd. is registered in England.      Company Number: 11496962.     Registered Office: 8 Coldbath Square, London, United Kingdom, EC1R 5HL, United Kingdom.