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Leadership Training

Leadership Training

Sam Whipple, “How to find fulfilment at work” Tunis, January 2018

Sam is an experienced leadership trainer offering a range of modules to help you build your confidence as a leader and improve the performance of your team.

He facilitates workshops or away days to help your team gel and improve its performance.

His training covers:

Emotional Intelligence:  Sam is accredited by JCA (Occupational Psychologists) Ltd. to use the JCA Emotional Intelligence profiling model. Delegates understand how EI affects performance and how they can use their strengths to develop their confidence.

Motivation: how to create a motivational climate and flex your leadership style to inspire your team.

Sam Whipple at the Frankfurt Day of Online Journalism 2016

Feedback: how to give feedback to ensure your team understands what you want and finds effective ways to deliver it.

Delegation: a simple framework that makes it easier to delegate tasks to your team, and reduce your own workload to make best use of your precious time.

Presentation: How to deliver a powerful presentation that grips your audience and how to do a superb interview.

Training Courses and Leadership Projects

CGTN Logo.pngChina Global Television Network, Beijing, China (December 2019)

Designed and delivered leadership course for senior producers and the English language channel, including leading in a digital age, managing performance, coaching skills, and motivation and communication skills.


John Smith Trust, June and November 2019

Designed and delivered the Leadership Development Programme to the John Smith Trust Fellows from ex-Soviet Union countries to support them in promoting good governance and social justice.

BBCBBC Leadership Training, (December 2018 to present)

Trainer for the BBC courses: various leadership courses including Honest Performance Conversations (1 day), Mentoring (half day) and Coaching Skills for Leaders (2 days).

BBC Media Action

BBC Media Action, Tunis, Tunisia (January and March 2018)

Advised Media Action’s North Africa office on a new organisational structure and developed practical steps to improve its management and leadership.  Provided leadership training to boost emotional intelligence and improve interpersonal relations.

China_media_centreChina Media Centre, Westminster University, London, UK (2017-present)

Regular Lectures on newsroom digital transformation to visiting Chinese media practitioners.

BBC Media Action

BBC Media Action, London, UK (2017-present)

Organised Study Tours for visiting journalists from Ukraine, Uzbekistan, Estonia and Latvia, part of BBC Media Action projects to build capacity of independent media organisations.


Pembroke House is a community space serving the people of Walworth. It runs services for all communities in Walworth and welcomes new project ideas.

“Sam Whipple’s leadership course is ideal if you want to develop or change your leadership style to become a more receptive manager.  It blended theory and practice, giving us the opportunity to try out what we’d learnt.  As a small charity team, all our staff are required to demonstrate leadership skills whether it be towards volunteers, contractors or colleagues.  Sam’s course provided useful tools to enable us all to do that.”  Grisel Tarifa, Director of Operations & Finance, Pembroke House.

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